What this site is
An independent comparison and review site for UK online casinos. We shortlist a handful of UKGC-licensed operators, score them against twelve published criteria, and keep the reviews current. We are not an operator, not a regulator, and not owned by any brand we cover; no games run here, no accounts are held here, and no money passes through here in any direction. If you play, you play on the operator's site under the operator's terms.
What we refuse to do
- Rank an operator higher because it pays a better commission. Order follows score; the scores were set before the links went in.
- Describe any offer as free money, risk-free, or guaranteed anything — because none of them are.
- Pad the list. Five operators reviewed properly beat fifty operators reviewed by adjective.
- Publish a review the operator has seen first. They read it here, like you.
How the money works
The site is funded by affiliate commissions. When you open an account through one of our links, the operator may pay us a fee; that fee never changes what we write, and the same links carry rel="sponsored" so search engines know the arrangement too. The long version lives in our affiliate disclosure.
The editorial line
Gambling is entertainment with a known cost, and we write about it that way. Every page on this site assumes you're an adult deciding how to spend an evening — not an investor, and not a mark. That's also why safer-gambling resources appear on every page: GamCare, GambleAware and GamStop do serious work, free.
Corrections
Operators change terms quietly and often. If something here has drifted out of date, write to us — a correction usually ships within a few days, and the homepage date moves when scores do.